Family bakers and confectioners since 1863

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Craft Bakers

Swifts Bakery is a fifth generation family business with 150 years history in the Midlands. We have always had a passion for creating new ideas for bread, both for wholesale and over-the-counter to customers in our four shops. Our aim is to help people enjoy real bread and to support the artisan trade to which we proudly belong.

No artificial colourings, flavourings, additives or preservatives are used in our production. The delicious flavours in our bread and cakes are created by the flour and natural ingredients, careful blending, fermentation, and our traditional baking process.